New Mums Starter Kit

The most trusted hair science, formulated specifically to meet the needs of pregnant women and new mums. Made with high quality, clinically-proven, naturally-derived ingredients, it’s the precise balance of essential vitamins needed for pregnant or breastfeeding mums. A powerful combination of biotin, B vitamins and folic Acid that work together to provide targeted nutritional support, promote healthy hair growth, and help with pregnancy and post-pregnancy fatigue. It’s a safe, healthy way to support healthy hair growth during pregnancy, and post-partum; nourishing your system from the inside so you feel confident on the outside.

Usage Instructions:

Take one capsule a day (best in the morning, with breakfast). You’ll see results within 90 days or less when taken consistently. Subscribe to make our Pregnancy Hair Vitamins part of your regular self-care routine for less.

Key Ingredients:

Folic acid

Essential for pregnant women, and postpartum recovery. Folic acid supports foetal development, and maternal health. Our supplement contains the recommended daily intake, so you don’t need to take an additional pregnancy
vitamin as well. 

B Vitamin Complex

Contains B1, B2, B6, B7 (Biotin) and B12 as deficiency in these can lead to hair loss. B vitamins also support with tiredness and fatigue, which new mums may be feeling especially!

Biotin

An essential vitamin required by the body, deficiency in this ‘B vitamin' can lead to thinning hair. Biotin helps to maintain healthy hair.

✔️ Deeply cleanses and conditions

✔️ Promotes visibly stronger, thicker, healthier-looking hair

Key Ingredients: 

Hydrolyzed wheat protein

Derived from wheat germ, it nourishes hair from within by attracting and retaining moisture, adding fullness and lift. 

Amino acids

Amino acids repair damaged hair and strengthen its structure, promoting smoother, healthier strands that resist breakage and support growth. 

Panthenol

Rich in Vitamin B5, Panthenol conditions and moisturises hair while smoothing frizz and reducing breakage.

Usage Instructions:

Start your routine with our Shampoo. Focus on applying it to your scalp first, then work it through the ends. Rinse thoroughly. Apply our Conditioner to your hair after shampooing, focusing on the ends. Rinse thoroughly. Suitable for daily use. Best results come with at least three uses per week.

Pregnancy Hair Vitamins:

Our Pregnancy Hair vitamins deliver all of the essential nutrients for healthy hair – and a healthy mum and baby. Key ingredients like folic acid play a crucial role in  foetal development. Biotin (vitamin B7) supports the production of keratin, which strengthens hair and reduces breakage – a common concern during pregnancy. Other vitamins such as vitamin D and iron help maintain overall health and promote hair growth. Together, these ingredients contribute to healthier, stronger hair while supporting the unique nutritional needs of expectant mothers.

Shampoo & Conditioner:

Our shampoo and conditioner is full of active ingredients that are highly absorbable, so they can easily penetrate the scalp and hair shaft. From here, they can deliver hair-nourishing and strengthening support from the inside while conditioning agents coat the hair, making it smoother and less prone to breakage.

• Pregnancy Hair Vitamins

Folic acid

Essential for pregnant women, and postpartum recovery. Folic acid supports foetal development, and maternal health. Our supplement contains the recommended daily intake, so you don’t need to take an additional pregnancy
vitamin as well. 

B Vitamin Complex

Contains B1, B2, B6, B7 (Biotin) and B12 as deficiency in these can lead to hair loss. B vitamins also support with tiredness and fatigue, which new mums may be feeling especially!

Biotin

An essential vitamin required by the body, deficiency in this ‘B vitamin' can lead to thinning hair. Biotin helps to maintain healthy hair.

• Shampoo & Conditioner for Longer, Stronger Hair

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

Amino acids

By fortifying the hair structure, amino acids help to repair damaged hair, promoting smoother, healthier hair that’s less prone to breakage. They contribute to optimal conditions for hair growth and vitality.

Panthenol

Panthenol is rich in Vitamin B5, which conditions and moisturises your hair, and helps retain moisture in the hair shaft. It also has anti-static properties which helps smooth hair, tame frizz, and reduce breakage and damage.

• Shampoo & Conditioner for Dry & Damaged Hair

Polymers

Condition and smooth: Polymers act as a deep conditioning agent, leaving hair feeling smooth and weightless.

Fig and Vanilla Extract

Moisturise and protect: Fig and Vanilla Extracts moisturise hair with antioxidants, B vitamins, and natural properties that fight off free radicals, helping to prevent hair ageing.

Wheat Proteins

Repair and nourish: Wheat Proteins repair, protect, and nourish hair, contributing to smoothness and forming a protective film against daily stresses.

Vitamin B

Strengthen and hydrate: Vitamin B strengthens hair, helps retain moisture, and improves texture for healthier-looking hair.

Almond Oil

Strengthen and protect: Almond Oil strengthens hair, reduces split ends, and provides Vitamin E, an antioxidant that helps protect hair from damage.

• Shampoo & Conditioner for Oily Hair

Zinc PCA

Helps to balance unwanted excess sebum, promoting a fresh, clean feeling to the scalp and hair.

Piroctone Olamine and Natriquest

These anti-dandruff agents reduce sebum production, and their antioxidant properties also combat hard water buildup, which helps to mitigate oily hair.

Hydrolysed Wheat Protein

Repairing, restructuring, and protecting, Hydrolysed Wheat Protein forms a protective barrier against daily environmental stresses and promotes smooth, healthy hair.

• Shampoo & Conditioner for Curly Hair

Almond and Black Oak Extract

A soothing and moisturising agent, Almond and Black Oak Extracts leave hair feeling softer and more nourished.

Amino Acids

The water-attracting properties of amino acids help to repair damaged hair, and promote smoother strands that are less prone to breakage. By fortifying the hair structure, amino acids contribute to optimal conditions for hair growth and vitality.

Wheat Bran Extract and Camellia Oil

Together, these ingredients work to control volume, seal cuticles, improve hair strength, and promote healthier and more manageable hair.

Hydrolysed wheat protein

A natural ingredient, derived from wheat germ, that penetrates the hair shaft to nourish the fibres from within. By attracting and retaining moisture, the hair has more fullness, body and lift.

Pregnancy Hair Vitamins:

Calcium Carbonate, Magnesium Oxide, Capsule Shell (Hydroxypropyl Methyl Cellulose), Ascorbic Acid (Vitamin C), DL-Alpha-Tocopherol Acetate (Vitamin E), Ferrous Fumerate, Anti-Caking Agents (Silicon Dioxide, Magnesium Stearate), Nicotinamide (Niacin), Zinc Citrate, Manganese Gluconate, Copper Gluconate, Pyridoxine Hydrochloride (Vitamin B6), Calcium Pantothenate, L-Choline Bitartrate, Vitamin D3 Preparation (Cholecalcif- erol), Inositol, Thiamin Hydrochloride (Vitamin B1), Riboflavin (Vitamin B2), Vitamin K2 (Microcrystalline Cellulose), Chromium Picolinate, Folic Acid, Potassium Iodide, Biotin, Sodium Selenate, Methylcobalamin (Vitamin B12). 

Vegetarian capsule.

Shampoo & Conditioner for Longer, Stronger Hair

• Conditioner:
  Aqua (Water), Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Citric Acid, Stearamidopropyl Dimethylamine, Hydrolyzed Wheat Protein, Palmitamidopropyltrimonium Chloride, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Coumarin, Amyl Cinnamal.
• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Lauroyl Sarcosinate, Sodium Chloride, Hydrolyzed Wheat Protein, Coco-Glucoside, Polyquaternium-22, Citric Acid, Sodium Benzoate, Glycol Distearate, Myristamide DIPA, Parfum (Fragrance), Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium PCA, Sodium Lactate, Disodium EDTA, Arginine, Aspartic Acid, PCA, Tocopheryl Acetate, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Coumarin, Amyl Cinnamal.

Shampoo & Conditioner for Dry & Damaged Hair

• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Glycerin, Cocamidopropyl Betaine, Parfum (Fragrance), Myristamide DIPA, Sodium Benzoate, Sodium Chloride, Glycol Distearate, Citric Acid, Polyquaternium-22, Sodium Lauroyl Sarcosinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Laureth-4, Potassium Sorbate, Triticum Vulgare (Wheat) Protein, Panthenol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Trisodium Ethylenediamine Disuccinate, Ficus Carica (Fig) Fruit Extract, Glycine, Citrus Aurantium Dulcis Peel Oil, Alanine, Vanilla Planifolia Fruit Extract, Serine, Formic Acid, Valine, 1,2-Hexanediol, Caprylyl Glycol, Isoleucine, Proline, Threonine, Benzoic Acid, Histidine, Phenylalanine, Benzyl Salicylate, Hexyl Cinnamal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, C15-19 Alkane, Stearamidopropyl Dimethylamine, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Sodium Benzoate, Glycerin, Piroctone Olamine, Zinc PCA, Cocos Nucifera (Coconut) Water, Guar Hydroxypropyltrimonium Chloride, Panthenol, Mannitol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Tetraselmis Suecica Extract, Arginine, Aspartic Acid, PCA, Lactic Acid, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Potassium Sorbate, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Benzyl Alcohol, Linalool, Hexyl Cinnamal.

Shampoo & Conditioner for Oily Hair

• Shampoo:
  Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside, Glycerin, Parfum (Fragrance), Glycol Distearate, Sodium Benzoate, Lauryl Glucoside, Laureth-7 Citrate, Citric Acid, Laureth-4, Piroctone Olamine, Sodium Chloride, Zinc PCA, Guar Hydroxypropyltrimonium Chloride, Panthenol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Formic Acid, PCA, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Linalool, Hexyl Cinnamal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, C15-19 Alkane, Stearamidopropyl Dimethylamine, Citric Acid, Distearoylethyl Hydroxyethylmonium Methosulfate, Parfum (Fragrance), Sodium Benzoate, Glycerin, Piroctone Olamine, Zinc PCA, Cocos Nucifera (Coconut) Water, Guar Hydroxypropyltrimonium Chloride, Panthenol, Mannitol, Hydrolyzed Wheat Protein, Trisodium Ethylenediamine Disuccinate, Sodium PCA, Sodium Lactate, Tetraselmis Suecica Extract, Arginine, Aspartic Acid, PCA, Lactic Acid, Ananas Sativus (Pineapple) Extract, Glycine, Alanine, Potassium Sorbate, Serine, Valine, Isoleucine, Proline, Threonine, Lactobacillus Ferment, Histidine, Phenylalanine, Benzyl Alcohol, Linalool, Hexyl Cinnamal.

Shampoo & Conditioner for Curly Hair

• Shampoo:
  Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Myristamide DIPA, Parfum (Fragrance), Sodium Benzoate, Glycerin, Potassium Sorbate, Polyquaternium-72, Polyquaternium-10, Sodium Chloride, Sodium Lauroyl Sarcosinate, Coco-Glucoside, Sodium Hydroxide, Glycol Distearate, Panthenol, Sodium PCA, Sodium Lactate, Cetearyl Nonanoate, Arginine, Aspartic Acid, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Bran Extract, PCA, Trisodium Ethylenediamine Disuccinate, Ethylhexyl Isononanoate, Avena Strigosa Seed Extract, Phenoxyethanol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Glycine, Alanine, Lecithin, Linoleic Acid, Serine, Valine, Citric Acid, Isoleucine, Proline, Threonine, Prunus Avium (Sweet Cherry) Seed Oil, Histidine, Phenylalanine, Camellia Oleifera Seed Oil, Amyl Cinnamal, Hydroxycitronellal.
• Conditioner:
  Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Citric Acid, Parfum (Fragrance), Prunus Amygdalus Dulcis (Sweet Almond) Oil, Benzyl Alcohol, Ricinus Communis (Castor) Seed Oil, Sodium Benzoate, Cetearyl Nonanoate, Polyquaternium-72, Glycerin, Triticum Vulgare (Wheat) Bran Extract, Prunus Avium (Sweet Cherry) Seed Oil, Polyquaternium-10, Panthenol, Sodium PCA, Ethylhexyl Isononanoate, Sodium Lactate, Sodium Chloride, Arginine, Aspartic Acid, Linoleic Acid, PCA, Trisodium Ethylenediamine Disuccinate, Hydrolyzed Wheat Protein, Avena Strigosa Seed Extract, Phenoxyethanol, Glycine, Alanine, Lecithin, Serine, Valine, Camellia Oleifera Seed Oil, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Potassium Sorbate, Amyl Cinnamal, Hydroxycitronellal, Limonene.

Please note: We are currently in the process of updating allergen information for our products. If you have any allergies, kindly contact our customer service team for detailed allergen information on each product before making your purchase. Your safety is our priority.

• Pregnancy Hair Vitamins

Take one capsule a day (best in the morning, with breakfast). You’ll see results within 90 days or less when taken consistently. Sign up to our subscription to make our Pregnancy Hair Vitamins part of your regular self-care routine for less.

• Shampoo & Conditioner

Wash with shampoo (first focusing on the scalp, then running the shampoo through the ends), then rinse thoroughly and follow with conditioner. Suitable for daily use. For best results, use at least three times a week. Begin with a 20p sized amount of product and adjust based on the length and texture of your hair.

You’ll see results within 90 days or less, when taken consistently. Sign up to our subscription to make our Longer, Stronger Shampoo & Conditioner part of your regular self-care routine for less.